Friday, July 06, 2007

Get There Early...a new book from Institute for the Future

Many of my friends and family are a bit baffled about what my employer does. I now have something nice to show them!

IFTF Distinguished Fellow, Bob Johansen, is soon releasing a new book called "Get There Early: Sensing the Future to Compete in the Present."

This new book explains how IFTF uses Foresight to Insight to Action, with a range of case examples drawn from the last 35 years of 10-year forecasting.

The official publication date is August 20, but you can pre-order it via Amazon.

An added bonus: the book's jacket is actually one of our maps. Enjoy!

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