Monday, March 07, 2005

Making gym memberships part of your health plan

My idea: encourage gym usage by paying people to go to the gym. Who should do this? Your health provider, of course. What better way to ensure that you are healthy and in good shape than to have you at the gym several times a month. Each visit, you make $3...go 3 times a week and you have $36...almost covering the cost of a system wide monthly fee at 24 Hour Fitness (~$46). Cap it at $50 a month. Kaiser and their peers should buy up Bally's, 24 Hour Fitness, Gorilla and others and build them out to more neighborhoods (increasing accessibility) and make sure they have a large day-care center (so moms and dads can go and not worry about the kids). Add nutritionists, physical therapists, massage therapists and chiropracters to the locale and you have all that you need...a real fitness/wellness center. I bet this $600 *investment* far outways the healthcare costs of dealing with unfit people.

I heard a rumor that the city of Monterey pays you $1 for each gym visit...you just sign in and they tally it up at the end of the month and send you a check. I spent a few minutes googling this, but couldn't verify it. But...a good rumor nonetheless.

Next idea: you know those VIP cards that gamblers get in Vegas to track gambling activity? They should put those readers on exercise machines so that you can track your workouts: calories burned, heartrate, progress in matching your exercise plan, etc. Make it interactive, make it fun!

C'mon Kaiser, get proactive!!!

2 comments:

Wende said...

Heh... that's brilliant. Thin and rich. LOVE IT.

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